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4.9 ★★★★★
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Product Reviews
★★★★★ 5
Grant Doesn't Hold Back!
Format: Hardcover
What It's All About...
So, the 10 X Rule is a very motivation book about rethinking the way you think about goal setting and the effort it takes to accomplish your goals.
Without giving away the obvious, Grant shares that when we go for a goal like, "I want $100 in the next 30 days to pay my bills." We often fall short of that goal and need to restate it as: "I want $1,000 in the next 30 days to pay my bills." Now, if you do far short (happens often), you will still hit somewhere greater than $100. Therefore, we must always 10 X our goals to hit the goals we desire.
Now, when it comes to effort, because we often underestimate the action it takes to meet our goals... Our new $1,000 goal requires 10 X effort to hit it. So, if you think "To hit $1,000, I need to make 1 sales call each day." you need to 10 X that number and make 10 sales calls to hit your new $1,000 goal. Therefore, we must always 10 X our effort and change our actions to meet out goals.
He also takes times at the end of the book to outline 32 characteristics of successful people that also help in accomplishing these 10 X Goals. Some of those include: Have a "Can Do" attitude, Seek to Solve Problems, Focus on Now, Be Highly Ethical, etc.
At the end of each chapter he asks a set of questions that helps to reinforce the material you just read.
My Take...
Overall, this really juiced me up and got me to rethink the way in which I look at goals and the actions I need to meet them.
When reading such a book, I often get so inspired that I shoot off goals without really appreciating the amount of effort it will take to hit them. I walked away from Grant's book with a firm idea on the big goals I want to hit and a healthier understanding of what it's going to take to get there.
The overall feel of the book was also inspiring because Grant is the type of person that believes in going for goals, even if you don't know exactly how you are going to accomplish them... Just get started. I resonate with that line of thinking.
If you like listening to audio books, Grant does his own reading of the book, which gives a greater sense of emphasis and passion behind the content.
Who should read this...
Entrepreneurs, Business owners, High School and College Students
WARNING: There is some cursing.
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Reviewed in the United States on May 20, 2016
★★★★★ 4
A highly motivating ride built on top of a simple truth
Format: Kindle
Underneath its swashbuckling and action-oriented prose, Grant Cardone's The 10X Rule is a simple book about risk reduction.
In a motivating and positive tone I would describe as "pleasantly aggressive", Cardone cajoles the reader as he sells a relatively simple premise backed up by his own experiences.
Cardone believes that the difference between success and failure lies in executing his 10X Rule, which is:
1) Set goals ten times higher than what you need to achieve, and then
2) Take ten times more actions than you think are necessary to achieve your goals.
That's really it, and this is risk reduction. Understand where you need to aim, then shoot much higher to create a greater margin of error, and then take massive and relentless action to plant an entire field full of seeds, some of which are likely to bear the bounty you are looking for.
It's simply a numbers game.
Cardone writes in a tone that will get you fired up, that will get you ready to take on larger challenges and keep going -- in fact go harder -- in the face of adversity.
The 10X Rule is full of quotes designed to kick you into a higher gear:
"As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's."
"One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility"
In the end, I enjoyed this book and am likely to read it again. The 10X Rule is like an Indiana Jones movie built on an ancient truth. Underneath the testosterone, rah-rah and adventure lies the simple facts: extraordinary results require extraordinary effort. The premise isn't overly cerebral: aim high and go for it. But the pace, voice and storytelling align to motivate, and that's a valuable enough takeaway from a business book.
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Reviewed in the United States on April 11, 2015
★★★★★ 5
Incinerate the competition. (And you have no competition!)
Format: Hardcover
Wow. Just love this book. Grant's ideas are spectacular. I say go with the audio (CD) version because his energy, his voice and his message must be "heard" to make an impact. Ordinarily, the only writers I give five stars to are people like Herman Melville and Joyce Carol Oates. However, IN HIS FIELD Grant is hard to beat. He's articulate and refreshingly straight-on. No b.s. here. Literally, he "sold" me on his ideas (and I am following them, Grant!) I am a writer and artist. All my life I have been told that it is nearly impossible for a cutting-edge visual artist and new novelist to make a good living at what I do. I don't believe that any longer, thanks to Grant's coaching in this book. As a matter of fact, the more unique you are in your field, the more "different" and wild, the more likely you are to be successful because it's likely that you are passionate about what you do. And that's the key to everything: passion. If you believe in your product or service, your talent and your creativity, you can make it because you have what it takes to do anything - even selling what you believe in. A lot of artists think they are "selling out" when they're "selling" themselves. Even Emily Dickinson called publishing "the auction house of the mind." (Or did she say "block"? That would make more sense because the implication is that a published writer is a slave to the publishing industry.) The fact is that most of us cannot afford to split hairs about whether we are selling out or not. We have to make a living to support ourselves, our families, or any of the lives and causes we support (including our selves; it's all about taking responsibility). It's time, guys, to step up to the plate and make it happen. Grant is my coach of choice. I've always gotten a lot from Anthony Robbins, Wayne Dyer and other "success" gurus, but only two at this point take the lead for me: Eckhart Tolle (didn't you say that "NOW" is the only time to move forward, Grant?) and Grant Carbone. I'm sure Eckhart would smile at this. Their styles are completely opposite, but their impact is huge. The only thing I would change for Grant himself is, man, you gotta say your name more on your tapes. I'm almost done with the book and have recommended it to many people. I even bought the book (I got the original from the library) so I could loan it to friends. However, whenever I talked up The 10X Rule (until today) and people asked who wrote it, I couldn't tell them. That's right, Grant, I didn't know your name from listening to your book. Anyway, just thought you should know. Thanks for being in my life. You changed up my game plan tremendously. I.O.U. (Oh, wait, maybe you'd say I just paid with this glowing review!)XXX000
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Reviewed in the United States on February 10, 2013
★★★★★ 5
Great book
Format: Hardcover
Got this book for my husband, who loves to listen and watch Grant Cardone. Great buy and great product. Durable book.
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Reviewed in the United States on March 10, 2026
★★★★★ 5
Part 1 (Book Review) The book is a great place to start in shifting your mindset from being ...
Format: Hardcover
Part 1 (Book Review)
The book is a great place to start in shifting your mindset from being your typical average joe to a person of great aspiration. It explains the principles needed to conquer seemingly impossible tasks with the right approaches needed to take in order to make those dreams a reality. Grant Cardone is a very well respected entrepreneur and author who has created a very easy and clearly laid out book that gives you more then enough valuable information on how to pursue your goals, overcome obstacles, standout from your competition, and continuously motivate yourself in the idea that is the “10x Rule”. In the book Grant also uses his real life experiences as examples to help drive each principle made home by including (but not limited to) his thought process, attitude towards the situation, immediate problems he faced, and more, to help bring you to the reality of the problems you may very well come across on your journey to success as well. The book is very straight forward, going right into the main ideas and principles set fourth and doesn’t leave a whole lot of room for undesired fluff, with a very nice ending to the book being a summary of how Grant has used all these same principles in his life to achieve success. All in all i give the book 4.5 starts for its ability to get right to the information, thoroughly explain the principles needed to have a 10x mindset, and gives you personal examples of the 10x rule being applied in Grants own life and how you can apply it to yours, now its just time for you to start getting your 10x life going!
Part 2 (Key Takeaways)
* Success is your Duty, Obligation, & Responsibility
* Your success is not limited because of someone else’s success
* Success does not happen to you, it happens because of you
* Take massive action
* Average is a sure sign of failure
* Dominate competition
* Commit first, Figure out later
* Obsession is an asset
* Always expand
* Omnipresence
Part 3(Apply to Yourself)
This is an easily apliable skill set that can be used in any aspect of your life from work, to relationship, to personal achievement, there is nothing that the 10x rule can not be applied to to start helping your life out, especially if you are someone with big goals! The idea is to redefine success as you know it, figure out what it is you truly want in life and begin deploying a 10x mindset to achieve that desired goal! By breaking up a big goal into smaller, more manageable tasks you are able to take massive action in seemingly simple ways while being able to avoid burnout or having it consume to much of your time. You want to set BIG & OUTRAGEOUS goals to keep yourself from losing motivation as well, while remembering that it is in violation of the 10x rule to work at or below the “average” level. Shoot for OBSESSION when committing to a new goal, being obsessed helps move the pendulum that is you taking massive action towards that goal and with the added mindset that success does not happen to you, it happens because of you, you will be empowered to take control over your life, change the things you wish to be changed, improve the things you want improved, and it will be because of all but four words… THE 10X RULE!
Part 4 (Author)
Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today. He is also the Executive Producer and star of two reality TV shows, and creator of the first online entrepreneur and business TV network, Grant Cardone TV.
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Reviewed in the United States on December 28, 2017
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