SKU: 63511282395

Areté Virtue Coin

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Description

Areté Virtue CoinHeroic is thrilled to introduce the Aret Virtue Coin, a tangible embodiment of virtue and a powerful reminder of the heroic potential within each of us. Crafted with meticulous attention to detail, these coins serve as a daily touchstone, urging individuals to embody the principles of Aretthe pursuit of excellence and virtuein their daily lives. Derived from the ancient Greek concept of Aret, meaning excellence or virtue, the front of the coin proudly

Heroic is thrilled to introduce the Areté Virtue Coin, a tangible embodiment of virtue and a powerful reminder of the heroic potential within each of us. Crafted with meticulous attention to detail, these coins serve as a daily touchstone, urging individuals to embody the principles of Areté—the pursuit of excellence and virtue—in their daily lives.

Derived from the ancient Greek concept of Areté, meaning excellence or virtue, the front of the coin proudly features the word "Areté," encapsulating the essence of the coin. The Heroic Compass is pointed up, in the direction of Wisdom, a nod to "know the ultimate game and how to play it well". On the reverse side, the Heroic Virtues are artfully engraved, providing a visual representation of the Heroic virtues that guide individuals on their hero's journey of flourishing via eudaimonia.

In alignment with contemporary positive psychology, the Areté Virtue Coin also draws inspiration from the teachings of luminaries like Martin Seligman, emphasizing the importance of living virtuously for enhanced well-being and flourishing. The design encourages a conscious reflection on the values that contribute to a positive and meaningful life.

Handcrafted in the United States by a custom mint with a rich legacy dating back to 1882, the Areté Virtue Coin inherits a tradition of quality craftsmanship. The coin pays homage to Bill Westman's iconic AA anniversary medallions, designed with the intention of being a personal talisman to reinforce commitment to a noble cause.

Serving as a companion to the recently launched book, Areté: Activate Your Heroic Potential, this coin is a tangible symbol to accompany readers on their journey of self-actualization.

24g/0.85oz weight
39mm/1.54 inch diameter

Shipping Notes
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Exchange/Return Notes
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  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 63511282395

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4.8 ★★★★★
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Francophile
Grantham, US
★★★★★ 5
Feels good on the skin not greasy
Size: 1.3 Fl Oz (Pack of 1)
Very nice product very concentrated has a very light fragrance that dissipates very quickly not greasy. No I do not have any redness or sensitivity I wanted to try this product anyway because I'm always looking for moderately priced good quality that travels well. And this fit the bill especially with it being on sale.
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Reviewed in the United States on January 8, 2026
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Marina Gulley
Louisville, US
★★★★★ 4
Good product , but
Size: 1.3 Fl Oz (Pack of 1), Size: 1.3 Fl Oz (Pack of 1)
It seems to be a good product and it’s not too heavy , but still caused few breakouts here and there . Also, Avenue always has protective foil on their cream , this one didn’t have (I replaced it but new one also didn’t have it). Also, it goes away really fast because it’s only 1.3 ounces.
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Reviewed in the United States on April 12, 2026
A
Verified Purchase
Avid Reader
Boise, US
★★★★★ 5
Hydrating
Size: 1.3 Fl Oz (Pack of 1)
Dermatologist recommended. Works very well
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Reviewed in the United States on May 16, 2026
V
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Violet
Battle Creek, US
★★★★★ 5
Gold Star
Size: 1.3 Fl Oz (Pack of 1)
This cream is truly gentle and healing for a compromised skin barrier. I prefer this cream in the winter, when the weather is dry, and after procedures like microneedling or laser. It has never irritated my skin, and does soothe and heal. The La Roche Posay cicalfate cream is also excellent, I think it is slightly less rich, so I prefer that in humidity or the summer.
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Reviewed in the United States on March 2, 2026
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NikkiB
Boise, US
★★★★★ 5
Overpriced but it works.
Size: 1.3 Fl Oz (Pack of 1)
I hate that I love this product. It's stupid expensive. But it's great for broken/damaged/recovering skin. I've used it post microneedling and it is the only thing that soothes, hydrates, and doesn't sting raw, red skin. Great for rashes/hives and allergic reactions too. Luckily a thin layer is often enough to do the trick. so it lasts a long time I wouldn't use for everyday moisture, but when your skin is angry, this stuff works. (Overpriced? Yes. Witchcraft? Maybe. Does it work? Yep.)
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Reviewed in the United States on December 10, 2025

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